<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman""><font size="3">观察:</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman""><font size="3">网络生存的惟一理由在于创造价值。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt"><b style="mso-bidi-font-weight: normal"><font size="3"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">另一种网络成长模式</span><p></p></font></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman""><font size="3">朱小兵</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0"><font size="3"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">“网聚人的力量”,这是网易早期很有感召力的广告语,在此权且套用一下,是为了表达我上周末参加医学信息论坛(</span><font face="Times New Roman">MiForum.net</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">)成立四周年网友聚会时的感受。虽然当天在北京一站也就</span><font face="Times New Roman">20</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">来人,活动费用还是大家自愿以</span><font face="Times New Roman">AA</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">制方式解决,但是,从最初的几个发起人到现在同时在全国几个城市举办纪念活动,已经足够证明这个专业性论坛的成长速度。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman""><font size="3">四年前,几个年轻人在一起围炉吃火锅的时候,萌生了创办一个能够供医学信息工作者相互沟通学习的社区网的想法。当然,毫不奇怪的是,他们几个有着共同的兴趣和类似的职业背景。不过,在依然十分崇尚权威和资历的医疗行业,这几个年轻人的举动多少带有初生牛犊的感觉。</font></span></p><p style="TEXT-INDENT: 22.5pt; mso-char-indent-count: 2.5"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">也许令他们自己也没有想到的是,四年来,论坛居然在医疗信息化专业人士中间积累了一定的人气,形成了比较浓厚而专业的医疗信息化交流氛围,成为目前国内医疗行业信息化最活跃的民间交流平台。网站日志记载了人气指数的变化:</span><b><span style="COLOR: red"><font face="Times New Roman">2003</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">年</span></b><b><span style="COLOR: red"><font face="Times New Roman">8</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">月</span></b><b><span style="COLOR: red"><font face="Times New Roman">23</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">日,</span></b><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">站点注册</span><font face="Times New Roman">ID</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">超过</span><font face="Times New Roman">1600</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">人;</span><b><span style="COLOR: red"><font face="Times New Roman">2005</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">年</span></b><b><span style="COLOR: red"><font face="Times New Roman">8</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">月</span></b><b><span style="COLOR: red"><font face="Times New Roman">9</font></span></b><b><span lang="ZH-CN" style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">日,站点注册</span></b><b><span style="COLOR: red"><font face="Times New Roman">ID</font></span></b><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">达到了</span><font face="Times New Roman">4009</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">人。迄今为止,社区一直依靠几个管理员(创办者)自筹资金维护运营,同时,坚持不接受任何商业性赞助。以保持中立的学术氛围。即便如此,网站人气为何能够快速成长?</span></p><p style="TEXT-INDENT: 22.5pt; mso-char-indent-count: 2.5"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">根本原因在于,国内医疗信息化专业人士之间长期缺乏一个能够随时交流的自由空间。尤其是相比其他行业,医疗行业信息化被认为是最难啃的硬骨头:行业管理观念与模式陈旧、业务流程复杂、各种传统体制弊病缠身、</span><font face="Times New Roman">IT</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">投资增长缓慢等。虽然对于信息化应用近年来在局部地区和个别医院有所改善,但是,医疗</span><font face="Times New Roman">IT</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">人员的整体生存状况并不乐观。正是在这样的环境下,论坛通过口碑相传,吸引了医疗</span><font face="Times New Roman">IT</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">产业和用户们的双重关注和参与,满足了处于困境中的人们在社交和学习方面的需要,无形中起到了抱团取暖的作用。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman""><font size="3">社区能够不断壮大,还在于它简洁而明快的服务模式——倡导人人参与的信息互动模式,帮助社区成员分享知识、经验,将信息透明化。说到底,利用了互联网的多种虚拟特性和技术价值。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">北京协和医院信息中心主任、中国医院管理协会信息专业委员会(</span><font face="Times New Roman">CHIMA</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">)主任委员李包罗在聚会上说,希望论坛办出名气来。作为医疗信息化的前辈,这句话显示了他对于这帮年轻人的鼓励。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt"><font size="3"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">就在几天前,我与天下互联科技公司总裁张向宁交流,他十分鲜明地认为,</span><font face="Times New Roman">Web 2.0</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">正在堆积新的泡沫风险。作为一个从业</span><font face="Times New Roman">10</font><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: "Times New Roman"; mso-hansi-font-family: "Times New Roman"">多年的互联网创业精英,他的判断应该建立在其丰富的历史经验之上。至于新的泡沫周期何时挤爆,暂时还无法判定,但是可以肯定,这种脚踏实地的网络成长模式,将不会受到太大的影响。</span></font></p> |